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Sign of Love: Lush's Campaign for Equality

As everyone should know by now, Lush and everything they do have a very warm place in my heart and their new campaign fits in perfectly. Launching tomorrow in stores all over the world, Lush will display visuals and spread the word of equality and the quote "We believe in Love". In an attempt to spread the message of love and equality, in light of Sochi's Winter Olympics, staff members will give customers the chance to be involved by painting pink triangles on their bodies, in support of equality. 63 Stores in Russia however would be at risk of violating the country's "homosexual propaganda" law.

Featured in an article on The Independent's website, Tamsin Omond, head of Lush campaigns had this to say “Valentine’s Day is the perfect to time to stand up [for] everyone’s right for love. No country, company, or individual can stop love; all they can do is punish people for that love,” "To do so – to forbid or criminalise love – is unnatural and cruel, so I am proud that we are standing in solidarity with LGBTQ people and campaigning for equal love.” My thoughts exactly, Tamsin!

Lush, unlike many other big named companies such as Coca Cola, McDonald's and Visa, have actually stood up and engaged in facing this discrimination. The other aforementioned companies have failed to offer a response and are continuing to involve themselves with the Winter Olympics, regardless of the negative attitude being made public by Vladimir Putin and other governmental officials. Peter Tatchell made a very important and, in my eyes, correct statement when he said  "They have shown great cowardice by refusing to make any public statement criticising Russia’s anti-gay laws and the escalating levels of homophobic violence in Russia.”

Lush will also be organising an LGBTQ carnival, which will be held outside the Russian embassy in London on Valentine's Day in support of their campaign.

More about the campaign can be found on Lush's Facebook page here or AllOut here. Don't forget to  use the hashtag #signoflove on social media.